Blog post -
Exclusive Mr. Gamble Interview With Kseni Viatkina, CMO of Zillion Games
In this exclusive Mr. Gamble interview, we sit down with Kseni Viatkina, the Chief Marketing Officer at Zillion Games, to discuss the company's rapid rise in the iGaming industry. Since its founding in 2021, Zillion Games has built a reputation for delivering innovative and engaging slot games that captivate players worldwide. With partnerships spanning over 900 casinos across multiple continents, Zillion Games is setting a new standard in the online gaming industry.
Join us as Kseni shares insights into the company's growth, its unique game development process, and the future of Zillion Games in this ever-evolving industry.
1. Could you give us an overview of Zillion Games and its journey since its inception in 2021?
Zillion Games, founded in 2021, quickly became a top B2B online slot provider, known for its innovative approach to slot development. In just a few years, the company has partnered with over 900 casinos across Europe, Latin America, Australia, and the CIS, with this number growing rapidly each month. Their strong presence in these markets reflects the quality and appeal of their gaming solutions. Recently, Zillion Games was nominated in 4 categories across 3 iGaming awards in a single month, a proud achievement for the company.
2. How does Zillion Games manage to combine cutting-edge game mechanics with immersive audio and visual design to create highly engaging slot experiences?
At Zillion Games, we have a world-class team of developers who leverage in-depth player behavior and preference analytics to shape our innovative game mechanics. By analyzing which features resonate in specific regions and identifying where we see the most robust traffic, we can tailor our content to meet the demands of diverse audiences. This data-driven approach allows us to craft top-tier slot games with engaging mechanics, paired with exceptional audio and visual design, ensuring a truly immersive and entertaining experience for our players.
3. What are some of the standout game mechanics that Zillion Games has pioneered in the industry, and what sets them apart?
Recently, we introduced Sun Strike, which features a unique game mechanic that no other provider has. This game has set a record for player engagement since its launch, and we’re focusing on developing more innovative instant games as a result. Additionally, our game Muertos Fortuna showcases a unique mix of features. The way we've combined the mechanics and the number of features, including four different types of wilds, makes it a standout in the industry.
4. Could you walk us through your game development process—from the initial concept all the way to the final release?
We stay flexible and up-to-date by always starting game development with thorough analysis. This includes studying industry trends, mechanics, features, and new functionalities from other providers. We also conduct customer development sessions with real players to ensure we deliver modern, high-quality games that meet player expectations.
5. In what ways does Zillion Games ensure that its slot games consistently provide high levels of player satisfaction and keep users engaged over time?
This is where game design comes into play. We work diligently to enhance the player experience and engagement. Our goal is to provide players with enjoyment and the incredible emotions they seek when choosing our games.
6. How do you tailor your slot games to meet the varied preferences of a global audience, given the diversity of the iGaming market?
To cater to a diverse global player base, we expand the range of themes, continually increase the variety of mechanics and features, and always aim to surprise players with something entirely new—something the industry hasn't seen before.
7. How do you strike the right balance between innovation and familiarity when developing slot games, so that they appeal to both seasoned players and newcomers?
We strive to anticipate what players want, offering them something familiar that they’re used to while also surprising them with the depth and detail of our games.
8. How important is player feedback in influencing the development of your new games, and how do you incorporate that feedback into your creative process?
As a young brand, player feedback plays a crucial role in shaping the development of our new games. We frequently hear from operators at trade shows and read on forums that players enjoy our games. In order to stand out among competitors, we are compelled to create truly exceptional products that generate positive feedback from players.
This organic word-of-mouth helps strengthen our brand's presence in the market and reduces the need for extensive marketing expenditures. We are committed to maintaining this high standard and continuously improving our offerings based on player insights.
9. What are some of the ways in which Zillion Games fosters strong, long-lasting relationships with its casino partners, and how do you tailor your partnership approach?
We prioritize building strong relationships with our casino partners by being transparent, reliable, and easy to collaborate with. From day one, we maintain clear communication and actively listen to our partners' needs. Our team is always available to offer quick support and solutions that benefit both sides. What sets us apart is that we don’t just provide our games—we work closely with each partner to create unique experiences tailored to their players. Additionally, our flexible terms allow casinos to grow and adapt over time, fostering long-lasting and mutually beneficial partnerships.
10. Could you explain how Zillion Games’ flexible partnership conditions offer unique advantages to casino operators looking to collaborate with your brand?
At Zillion Games, we understand that every casino operates uniquely, which is why our partnership terms are highly flexible. Whether a casino requires a custom game selection, tailored promotions, or seamless integration of our content, we adapt to meet their specific needs. This approach helps operators attract and retain players, driving higher engagement and revenue. Our goal is to make it as easy as possible for casinos to succeed by providing them with the right tools and options that suit their business best.
11. With the iGaming industry continuously evolving, how does Zillion Games stay ahead of emerging market trends and changing player preferences?
At Zillion Games, we stay ahead of market trends and player preferences by approaching them from three key angles. First, we conduct regular research in collaboration with analytical and marketing agencies to keep up with industry trends. Second, we gather feedback directly from our casino operators, allowing us to fine-tune our games and offer the best solutions for each market. Lastly, we stay deeply connected to the gaming community, constantly monitoring market updates. By testing our hypotheses based on the data we collect, we craft development strategies tailored to various markets.
12. Lastly, do you have a personal favorite game from Zillion Games? If so, what makes it stand out for you?
One of my personal favorites is Muertos Fortuna, our recent release inspired by the Mexican holiday Día de los Muertos and Halloween. It’s a vibrant and captivating game, full of colorful animations and exciting features. What makes it truly special is the appearance of Catrina Muerte during gameplay—she adds a fun, interactive element by cheering you on with various phrases, making the experience even more engaging. It’s a perfect blend of festive spirit and thrilling gameplay!