Cashmagnet Names Paul Puolakka Chief Marketing Officer

6 March — Cashmagnet welcomes its new Chief Marketing Officer, Paul Puolakka.

Cashmagnet Ltd, a marketing company behind some of the biggest comparison platforms in the iGaming sector, has announced the addition of Paul Puolakka as Chief Marketing Officer.

With a proven track record in marketing, branding, and sales, Paul brings his invaluable expertise to help establish the growth path for Cashmagnet and its flagship brands, Mr. Gamble and TopCasinos.

One of the founders of Cashmagnet Ltd, Jonas Kyllönen, shared his enthusiasm, "We are excited to welcome Paul to our team. His impressive experience and skills will be a great asset to our company. We are confident that Paul will help us take our company to the next level and achieve even greater success."

In turn, Paul Puolakka commented, "I am thrilled to be joining Cashmagnet Ltd and working with such a talented, diverse team. This is not the first time I would be sinking my teeth into this industry and I look forward to leveraging my skills and experience to help the company achieve its goals.”

Puolakka’s appointment comes at the peak of Cashmagnet’s wave of marketing developments. Throughout the first quarter of 2023, the company has consolidated a number of casino-related brands under its ownership and has ventured into new markets.

As CMO, Paul Puolakka will be responsible for maintaining Cashmagnet’s projects, acquiring new brands, and outlining strategies to push the company’s flagship brands to the forefront of the industry.

The company's leading brand, Mr. Gamble, is a popular online casino review site that provides unbiased and detailed reviews of various online casinos as well as information about casino bonuses, payment methods, and more. Starting this year, the company expects to expand its reach and provide even more valuable content to its users.

With Paul Puolakka's guidance, the company is well-positioned to grow and expand its portfolio of brands and experiences

About CashMagnet

CashMagnet Ltd (“Cashmagnet”) is an industry-defining casino comparison platform with multiple flagship brands under its belt. CashMagnet sees its mission as promoting safe, player-friendly experiences by providing up-to-date, objective, fact-checked information about online casinos.

CashMagnet’s efforts with regard to responsible gambling have been recognised in the industry, with Mr. Gamble winning the title of the “Bonus Comparison Affiliate of the Year”. With multiple nominations in 2022 and 2023, CashMagnet aims to expand its evergrowing portfolio of sites ranking for some of the most competitive keywords on Google with a player-first approach.