Mr. Gamble Completes Merger With UKBingoSites.co.uk

5 January 2023 - CashMagnet announced it has completed the merger with UKBingoSites to expand the online bingo section of Mr. Gamble

Following the burgeoning popularity of online bingo, CashMagnet has decided to merge its recently-acquired platform UKBingoSites.co.uk into the online casino comparison portal, Mr. Gamble. The decision was made with the express intention of making it easier for players to find all relevant online bingo sites along with their details and offers in one place.

Since its acquisition in the second half of 2021, UKBingoSites has proven to be a valuable informational hub for one of the most popular online games. Despite CashMagnet being actively involved in several verticals, the company made this merger a top priority ahead of the new year.

Chief Operating Officer and Co-Founder of Cashmagnet Ltd, Paavo Salonen, says: “Over the years, Mr. Gamble has proven that it has the staying power to compete with, and even exceed, the offering of the world’s leading casino comparison portals. Incidentally, online bingo has also realised its potential and grown from a niche pastime to a sizeable chunk of today’s gambling industry. Our mission statement since the project’s inception has been to equip gamblers with unbiased information about all kinds of casinos and betting sites. Merging with UKBingoSites will allow us to make good on this promise and bring valuable information to as many players as possible.”

With a dedicated section aimed at bingo enthusiasts, CashMagnet encourages online bingo brands to get in touch and help further grow the game’s visibility.

About CashMagnet

CashMagnet Ltd (“Cashmagnet”) is an industry-defining casino affiliate with multiple flagship brands under its belt. CashMagnet sees its mission as promoting safe, player-friendly experiences by providing up-to-date, objective, fact-checked information about casinos.

CashMagnet’s efforts with regard to responsible gambling have been recognised in the industry, with Mr. Gamble winning the title of the “Bonus Comparison Affiliate of the Year”. With multiple nominations in 2022 and 2023, CashMagnet aims to expand its evergrowing portfolio of sites ranking for some of the most competitive keywords on Google with a player-first approach.