Mr-Gamble.com to conquer Estonia

The online casino affiliate CashMagnet has already had an exciting year full. First, going to live in Canada and the UK. Second, obtaining a US license. And now, entering yet another market.

Estonia is a very small country that too many people don’t know about. It’s the most sparsely populated country in Europe, and with a population of circa 1.7 million, it’s also one of the least populated countries. As such, different SEO strategies apply and it will be a testament to the quality of Mr-Gamble.com.

Mr-Gamble.com is CashMagnets’ flagship and is already live in 4 markets. Now they’ve entered a 5th.

The Estonian Gambling Market

The Estonian market is small. In all regards, such a tiny country can not compete with the UK market or the US. Regardless, here’s the scope.

The Estonian gambling industry passed €60 million in revenue in 2017 (which is the most recent widely available estimation). This has evolved in 2019 to a total payout of about 16 million Euros in tax money (VAT, personal income, and labor taxes). The total Gambling Tax amounted to €29.8 million, which represents roughly 0.1% of the total GDP. The online gambling segment accounts for a little more than 10% of total gambling tax, while physical casinos account for roughly 43% and lottery tickets for about 36%.

All in all, it’s an interesting market considering the virtually non-existent competition. Mr-Gamble will be one of the first bigger casino affiliates to enter the Estonian market.