Mr. Gamble’s Japanese Locale Launches at ICE London 2023

10 February 2023 – CashMagnet continues its global expansion by making fact-checked casino information available to Japanese-speaking players.

CashMagnet’s flagship brand, Mr. Gamble, has officially launched a Japanese version of its website, in time for ICE London 2023. Attendees ranging from C-level executives to independent experts at the event shared a favourable outlook on this launch.

This move marks a major milestone in the company’s history, as they become one of the selected few international casino comparison sites to offer services to Japanese-speaking players. The ICE London conference now doubles as a venue for the Mr. Gamble team to exchange insights with operators and foster new relationships.

The reason why the Japanese online gambling market poses such interest is its growth potential. Last year, the market size reached 7.2 billion USD, with forecasts predicting it grows as high as 10 billion USD in the next four to five years.

Government-controlled sports gambling, which is considered a separate entity, generates around 30 billion USD per year. Japan’s pachinko industry, in turn, generates 200 billion USD on top of that yearly — roughly thirty times the yearly revenue of Las Vegas venues.

Taking this untapped potential into consideration, Mr. Gamble expects to become an established name amongst Japanese players around the world by offering excellent gaming experiences and benefits. Now players can get access to information about casino bonuses, payment methods, table games, and more in their native language.

The new website has been carefully planned out and designed to match Japanese sensibilities, while also retaining Mr. Gamble’s brand identity and voice. CashMagnet’s leadership believes the result is a testament to the team’s commitment to quality and detail.

Chief Operating Officer and Co-Founder of CashMagnet Ltd, Paavo Salonen, says: “This initiative poses an exciting opportunity as well as an equally exciting challenge. We have been solving creative problems while operating in compliance with local gambling laws in multiple countries for years. We’ve also taken extra steps to ensure that this new project is handled by qualified, native experts, to serve Japanese-speaking players around the globe while keeping Japan’s regulatory requirements in mind. Our team strictly follows the current regulations but also keeps a watchful eye on any new developments.”

This marks CashMagnet’s latest investment toward making the online casino industry more safe and accessible to the non-English-speaking demographic, following its previous expansion in Hungary. With their deep understanding of the online casino industry, the Mr. Gamble team hopes to provide players with the best possible experience, as well as help casinos reach new player bases.

About CashMagnet

CashMagnet Ltd (“Cashmagnet”) is an industry-defining casino comparison platform with multiple flagship brands under its belt. CashMagnet sees its mission as promoting safe, player-friendly experiences by providing up-to-date, objective, fact-checked information about online casinos.

CashMagnet’s efforts with regard to responsible gambling have been recognised in the industry, with Mr. Gamble winning the title of the “Bonus Comparison Affiliate of the Year”. With multiple nominations in 2022 and 2023, CashMagnet aims to expand its evergrowing portfolio of sites ranking for some of the most competitive keywords on Google with a player-first approach.